Steve Keller is Sonic Strategy Director for Studio Resonate at Pandora (a subsidiary of SiriusXM, and the largest ad-supported audio entertainment streaming service in the U.S.). Prior to joining Pandora, Steve was the founder and CEO of iV, an audio consultancy based in Nashville that specialized in the strategy, content, research and management necessary for successful audio branding initiatives.Steve Keller is Sonic Strategy Director for Studio Resonate at Pandora (a subsidiary of SiriusXM, and the largest ad-supported audio entertainment streaming service in the U.S.). Prior to joining Pandora, Steve was the founder and CEO of iV, an audio consultancy based in Nashville that specialized in the strategy, content, research and management necessary for successful audio branding initiatives.

Steve is recognized as one of the leading experts in the field of audio branding. With a head for data and a heart for sonic expression, he actively engages in collaborative research projects, exploring the power of sound to shape our perceptions and influence our behavior.

In addition to a university degree in psychology with a focus on research, social psychology, and group dynamics, Steve has over 30 years of experience in the music industry as a producer, remixer, composer, independent label executive, music publisher and manager. He’s an indemand speaker, sharing his insights at international conferences (TEDx, MIDEM, Cannes Lions International Festival of Creativity, Eurobest, Dubai Lynx, Transform Hong Kong, Transform London), professional organizations (AMA, AAF, Audio Branding Academy) and universities around the world.

Steve’s fascination with the way sound can shape perceptions and influence behavior lead to a collaboration with Janice Wang, a PhD student at The Crossmodal Research Lab at Oxford University. Together they conducted a series of experiments designed to discover if certain sounds and music could affect a taster’s perception of spiciness. The findings were ultimately used to create an experiential dining event that featured a four course meal, a “sonic chef,” and a live recording of a four song album based on the crossmodal correlations between sound and the flavors of sour, spicy, savory and bittersweet. Other recent experiments include an an exploration into the existence of audio archetypes (conducted with Goldsmiths University London) and demonstrating the effects of source bias on evaluations of music aesthetics and worth (conducted with Technische Universität Berlin).

A fan of the work at Kitchen Theory, Steve lends his imagination and expertise to the planning and creative execution of sonic elements for some of our events and senseplorations.

Steve also enjoys photography, gastronomy, and exploring the relationship between chaos and creativity.

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