BAILEYS ANNUAL TREAT REPORT

OVERVIEW

As part of Bailey’s aim to establish its brand as the authority and go to when it comes to treating and treat trends, their Dublin based agency Wilson & Hartnell proposed to develop an annual ‘Sweet Treat’ report covering trends in pastry, the world’s top restaurants, social media and trends on the streets.

Upon completion, the report was launched at a press and influencer event in central London hosted by Claudia Winkleman.

CHALLENGE

Kitchen Theory were tasked with developing the report, by researching trends in the ‘treat’ sector, compiling trends from key influencers and working with data supplied by Pinterest.

Deliverables

Over six weeks Kitchen Theory compiled & refined the content and formatting of the report, as well as liaising with photographers and designers on the visual content. For the event Kitchen Theory served a couple of the treats featured in the report for the guests to try.

RESULTS