THE TELEGRAPH – GASTRO-TRICKERY: HOW OPTICAL ILLUSIONS COULD FOOL OUR MINDS AND TASTE BUDS
GASTRO-TRICKERY: HOW OPTICAL ILLUSIONS COULD FOOL OUR MINDS AND OUR TASTE BUDS Sarah Knapton, science editor 20 MAY 2018 • 7:00AM When psychologist Joseph Jastrow created his whimsical duck/rabbit illusion in 1899 it was to prove that an individual’s perception of the world is based on their emotional state, background and surroundings. A child with […]
TEDX TALK- BRINGING FLAVOUR TO LIGHT BY JOZEF YOUSSEF
In the Spring of 2018 Chef Jozef Youssef was invited to speak at TEDxLSE on his research into multi-sensory flavour perception. In this talk Jozef discusses the potential impact of the emerging scientific field of multisensory flavour perception. He asks how a deeper appreciation of our sensory relationship with food can help us design food […]
BBC RADIO – WHY DON’T WE ALL LIKE THE SAME FOOD?
In May 2018, Chef Jozef Youssef is featured on BBC World Service looking at how our childrens research project exploring sensory play at Underhill School in Barnet can help impact childrens acceptance of trying new foods. Fast forward to 20:00 mins to hear the children interacting with Jozef and our team and some of the results. […]