PR Newswire – Science of Christmas experience

LONDON, July 16, 2025 /PRNewswire/ — Christmas isn’t just a season—it’s a full-body experience that activates all five senses.
The smell of cinnamon, twinkling fairy lights, crackling wrapping paper, the taste of mulled wine, and the jingle of carols all hit us with nostalgic joy. But why does this time of year feel so universally magical? The answer lies in a rich blend of sensory triggers rooted in memory, culture, and tradition.